Dog yoga and £100 grooming — why are we spending so much on our pets?
Amelia Liana has become an online influencer with content that is pure fluff. Small, cute, irrepressible balls of ginger fluff. Liana, 28, is a fashion and beauty blogger with more than half a million Instagram followers. Her co-stars are Duke and Leo, two pomeranians. The dogs have 15-20 outfits, go for grooming sessions at a pet spa once a month that cost £50 to £100, and sometimes when she and Leo go out they both wear Moncler jackets. If Duke and Leo don’t appear in her shoots for a few days there is an outcry. She has become a dogfluencer.
Where Liana goes, Duke goes too (Duke is her dog and Leo, technically, belongs to her mother, but makes a lot of appearances). “I would describe him as my friend,” she says. Although she vowed that she would never let a dog sleep in her room, Duke has made his way on to her bed, and she dotes on him despite his snoring. “He is with me all the time.”
Dogs came in from their kennels long ago, but when did it become routine for them to start sleeping on our beds, eating the same food as us, dressing like us and being better groomed than their humans?